FREEDOM TO FUNCTION
GIVE YOURSELF THE
Shoes originally served as protective tools, offering a delicate balance between shielding us and preserving our natural mobility. Today, they have evolved into emblems of status and fashion, often at the expense of our inherent physicality. Our mission is to craft footwear that enhances and empowers you. We design shoes that liberate your true potential.
QUALITY
Our footwear is expertly crafted in Mexico using US-sourced leather and other high-quality materials, not cheap plastics from overseas.
FUNCTIONALITY
Our shoes are tools specifically designed to compliment your foot's natural shape and movement, not hinder it.
SUSTAINABILITY
Our footwear is built for longevity. Made to be worn, repaired, and reused. Fueling your journey for years, not months.
URSUS
URSUS
★★★★★ (1424+)
A functional training sneaker that's ideal for lifting and daily activities.
URSIDAE
URSIDAE
★★★★★
A versatile, lightweight boot designed for everyday use and a wide array of activities, both indoor and outdoor.
BRUIN
BRUIN
★★★★★ (241+)
A rugged, heritage-style boot designed to protect your feet even in the most demanding conditions.
MORE PRODUCTS
CHRIS DUFFIN
CO-FOUNDED BY
Renowned strength coach, author, and powerlifter known for his expertise in biomechanics and strength training.
The only person to have lifted 1000lbs for multiple repititions in the Deadlift and Squat.
