Optimizing the Human to Ground Interface

Optimizing the Human to Ground Interface

The Next Step in Footwear

Footwear has evolved over decades from a functional tool to a fashion statement that is causing harm to the human body. Our goal is to reverse this trend by providing footwear that minimizes foot restriction, maximizes sensory feedback, and stimulates muscle engagement - Improving athletic performance, body mechanics, and overall health.

Co-Founded by Chris Duffin

World-renowned strength athlete, inventor, thought leader, and serial entrepreneur in Health and Fitness. He has lead multiple brands to global recognition.

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Sponsored Athletes

Check out our new sponsored athletes! TRAVIS ROGERS POWERLIFTER • Top 10 198lb Raw • USPA National Champion Travis is not only an impressive strength athlete, but also a talented artist...

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