Everyone should spend as much time barefoot as possible for health and performance purposes.

Unfortunately, it's not possible to go entirely barefoot all the time because of modern society. The further we've “advanced” in footwear, the more barbaric shoes have become.

Modern feet are nothing like the feet of our ancestors. It's time we return to our roots and make shoes that let our feet function the way nature intended.

Our shoes prioritize both function and fashion...the way it should be. Shoes should not cripple and atrophy our feet. They should provide the bare minimum amount of protection help allow the foot to thrive