About Us

Bearfoot, established in 2019, is not your typical barefoot footwear company. We are a tool company with a unique focus on empowering the potential of strong, healthy feet. Our approach is straightforward and bold, challenging the norms of the barefoot shoe industry. We cater to those who value practicality, durability, and performance over fleeting trends and gimmicks. Our goal is to provide the hardworking individuals who demand more from their footwear with the tools they need. We believe that true strength starts from the ground up, and we're here to equip you with the best.

At Bearfoot, our ‘Anti-Granola’ mantra is a bold declaration that challenges the outdated stereotype of barefoot shoes being solely for hippies or tree-huggers. We’ve redefined barefoot footwear for a new generation of wearers who value toughness and resilience. Our shoes are not just fashion statements; they are rugged, functional tools designed for those who get their hands dirty, lift heavy, and require gear that matches their uncompromising standards. Bearfoot is about power, durability, and no-nonsense function, with no frills or fluff. We’ve taken the barefoot movement to where it belongs: the gym, the worksite, and the real world where performance truly matters.

Our journey is deeply rooted in the personal story of our co-founder, Chris Duffin. A man who rebuilt his strength from the ground up after enduring multiple injuries, Duffin's story is one of resilience and triumph. Renowned as the only human to squat and deadlift 1,000 pounds for repetitions, he is the face of our company and an inspirational mentor. His extraordinary achievements are a testament to the transformative power of proper biomechanics, which all start with optimal foot functionality. Bearfoot shoes are designed with this principle at their core, ensuring that every step you take supports your pursuit of peak performance.

At Bearfoot, feet should move freely and naturally, unencumbered by unnecessary design elements that hinder their true potential. We resist the over-complication seen in much of the footwear industry and instead champion minimalist designs that naturally align with your foot’s shape and biomechanics. Each pair of Bearfoot shoes is engineered with a wide toe box for optimal toe spread, a flat outsole for enhanced stability and ground feel, and a flexible frame that permits unrestricted foot movement. This design philosophy is grounded in our commitment to helping you unlock your full potential, whether lifting, working, or simply walking through life.

At Bearfoot, quality and sustainability aren’t just buzzwords to us; they are pillars of our ethos. We reject the idea that shoes made from recycled plastics are genuinely good for the environment. That’s why we craft our footwear from authentic, U.S.-sourced leather — a biodegradable material that not only offers a lower environmental impact but also far surpasses cheap plastics in terms of durability and longevity. Our commitment to quality means your Bearfoot shoes are built to endure, supporting your journey for years to come while minimizing waste and contributing to a more sustainable world.

We are here to revolutionize the footwear industry by bringing a practical and down-to-earth approach that aligns with our mission of changing the world two feet at a time. Bearfoot is committed to improving the lives of our customers by promoting healthier foot function, improved biomechanics, and the natural movement that our bodies are designed for. Whether you are an elite athlete, an office worker, or a blue-collar worker, Bearfoot provides you with the tools to walk with strength, confidence, and purpose. Welcome to a footwear revolution where practicality, durability, and biomechanics come together to redefine what it means to walk naturally.

Welcome to Bearfoot.