FREEDOM TO FUNCTION
GIVE YOURSELF THE
Shoes originally served as protective tools, offering a delicate balance between shielding us and preserving our natural mobility. Today, they have evolved into emblems of status and fashion, often at the expense of our inherent physicality. Our mission is to craft footwear that enhances and empowers you. We design shoes that liberate your true potential.
Our footwear is expertly crafted in Mexico using high-quality materials and US-sourced leather, not cheap plastics from overseas.
Our shoes are tools specifically designed to compliment your foot's natural shape and movement, not hinder it.
Our footwear is built for longevity. Made to be worn, repaired, and reused. Fueling your journey for years, not months.
Renowned strength coach, author, and powerlifter known for his expertise in biomechanics and strength training.
The only person to have lifted 1000lbs for multiple repititions in the Deadlift and Squat.
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